Official Rebrand

BrandingEditorial

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Role: Designer
Year: 2018

Logo Animation for Official Rebrand

Official Rebrand (OR?!) revives discarded clothing, breathing new life into what was once considered waste. Through painting, drawing, and other alterations, non-binary designer MI Leggett's "rebranding" process offers a sustainable alternative to the competitive consumption promoted by today's social and industrial norms.

MI Leggett asked me to design a lookbook that could be adaptable for both print and digital formats. The chosen format is full-HD, which works perfectly for digital and results in an interesting printed format as well.