Brand Refresh for the mind nutrition Berlin start-up BRAINEFFECT.
After a new repositioning from a performance & goal-driven brand to a more holistic health wellness-oriented brand. I worked together with the in-house team to update the color palette and typography and some other core visual elements.

Softer color contrasts were added to balance the bold and distinctive typography.
A multi-channel campaign was created in partnership with R/GA where the new colors and bold typography were used across posters and digital assets.
Four visual core elements inspired by the concept of the "brainwaves" would represent the main four different categories of their products: Regeneration, Well-being, Concentration, and Energy.

I contributed as well to creating a new custom packaging design for the Advent calendar 2021.
Following the rebrand refresh, sales of the Advent calendar tripled compared to the previous year, highlighting the effectiveness of the updated design in attracting customers.